Candie's is an American women's clothing brand launched in 1978. Originally a shoe brand, it has increased its range of products, currently commercializing T-shirts, blouses, dresses, jackets, pants, lingerie, sweaters, etc.

History

Candie's was originally a Charles Cole line of shoes from El Greco Inc. In 1986, Pentland Group acquired El Greco. Pentland sold Candie's to Charles Cole's son Neil in 1991. Candie's Inc. (later renamed Iconix Brand Group) acquired the Candie's brand in 1993. Candie's has also sold juniors' jewelry and apparel. The brand also commercialized two fragrances: Candie's Heartbreaker Perfume Collection and Candie's Luxe Eau de Toilette Perfume Spray. The brand has also added curtains and girls' clothing and apparel. In June 2001, Candie's launched a non-profit foundation called The Candie's Foundation. The foundation's mission is to fight teenage pregnancy. Since 2005, Kohl's Department Stores has had exclusive rights to the Candie's brand in all departments except shoes. As of 2020, Kohl's Department Stores stopped carrying the Candie's brand.

Endorsements

Several artists have signed endorsements with Candie's. Some of them are Sarah Hyland, Fifth Harmony, Bella Thorne (the previous spokesperson in 2015 and 2014) while Carly Rae Jepsen, Lea Michele, Vanessa Hudgens, Britney Spears, Dixie Chicks, Hayden Panettiere, Alyssa Milano, Fergie, Lil' Kim, Ashlee Simpson, Hilary Duff, Kelly Clarkson, Jenny McCarthy, Brandy, Vanessa Carlton, Ashanti, and Destiny's Child have also represented the brand.