Cable Video Store (CVS), was a pay-per-view (PPV) service that was launched in 1985 by General Instrument. It was later owned by Graff Pay-Per-View. Cable Video Store consisted of one channel which carried first run movies and specials (however, it did not carry major sporting events, such as boxing) on a PPV basis. They also offered low cost programs to buy along with the standard PPV fare. CVS went off the air in May 1997 as the result of other pay-per-view services such as Viewer's Choice (now known as In Demand) and Request TV that provided multi-channels of PPV and the launching of Video on Demand on many cable systems.