{"history":[],"article":{"id":"2d5f3d3f-44de-4b35-b11d-f5eafa936787","title":"Butler, Shine, Stern & Partners","slug":"butler-shine-stern-partners","content":":::summary\n**Name:** Butler, Shine, Stern & Partners (BSSP) \n**Type:** Private \n**Foundation:** 1993 \n**Location City:** [Sausalito, CA](https://bliptext.com/articles/sausalito-ca) \n**Key People:** John Butler
Greg Stern
Tracey Faux-Pattani
Patrick Kiss
Sinan Dagli
Thomas Simmons
Kerri Stumpo
Jake Bayham
Trina Arnett
Mark Yee
Amy Clawson \n**Area Served:** National \n**Industry:** [Advertising](https://bliptext.com/articles/advertising), [Marketing](https://bliptext.com/articles/marketing), [Design](https://bliptext.com/articles/design), [Interactive](https://bliptext.com/articles/interactive), [Media](https://bliptext.com/articles/advertising), [Strategy](https://bliptext.com/articles/strategy) \n**Num Employees:** 90+ \n**Homepage:** http://www.bssp.com \n:::\n\n# \n**Butler, Shine, Stern & Partners** (also known as **BSSP**) is an independent creative agency headquartered in [Sausalito](https://bliptext.com/articles/sausalito), [California](https://bliptext.com/articles/california).\nThey provide a variety of advertising and marketing services, including expertise in creative advertising, comms and media planning, data science and measurement, brand identity and design, and strategic brand consulting.\nThey are one of the longest-standing independent agencies on the West Coast.\n\n# History\nButler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave [Goodby, Silverstein & Partners](https://bliptext.com/articles/goodby-silverstein-partners) to form their own agency.\nGreg Stern joined shortly thereafter as Chief Executive Officer.\nIn 2003, BSSP acquired SF Interactive (SFI).\nIn 2005, they launched Cleaver Content, an in-house studio that the agency uses to shoot, edit, code, design and produce all forms of content.\nAs an advertising agency for Converse, BSSP created the award-winning \"Brand Democracy\" campaign - one of the first uses of consumer-generated content as advertising.\nIn 2005, in a highly competitive agency review, BSSP won [BMW](https://bliptext.com/articles/bmw)'s [MINI](https://bliptext.com/articles/mini-marque) Cooper account after [Crispin, Porter + Bogusky](https://bliptext.com/articles/crispin-porter-bogusky) dropped them for [Volkswagen](https://bliptext.com/articles/volkswagen).\nIn 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.\nBSSP worked with Priceline for over 9 years, and created the iconic Priceline Negotiator campaign and IP featuring [William Shatner](https://bliptext.com/articles/william-shatner).\nAwarded Small Agency of the Decade by Adweek Media: Best of 2000s,\nIn 2017, BSSP resigned the MINI account after an 11-year relationship.\nLeveraging their automotive experience, the agency was soon after awarded the Mitsubishi advertising account.\nIn 2018, BSSP was named AdAge's Small Agency of the Year based on their accomplishments with clients including [Mitsubishi](https://bliptext.com/articles/mitsubishi-motors), [Blue Shield of California](https://bliptext.com/articles/blue-shield-of-california), and leading basketball videogame franchise [NBA 2K](https://bliptext.com/articles/nba-2k).\nBSSP has fostered a multi-year partnership with Blue Shield of California, creating notable campaigns for this brand.\nThe agency has supported consumer brands owned by [Sovos Brands](https://bliptext.com/articles/sovos-brands), including Rao's Homemade, Michael Angelo's, Noosa yoghurt, and Birchbenders.\nThe agency's founders are John Butler, previously president of the One Club, and Greg Stern, who served as Chairman of the 4As.\nStern and Butler initiated a leadership succession plan, and CEO Tracey Pattani now leads the agency.\n\n# Clients\n[ESPN](https://bliptext.com/articles/espn), [Blue Shield of California](https://bliptext.com/articles/blue-shield-of-california), Amazon Business, Constellation Brands, Sovos Brands (Rao's Homemade, Michael Angelo's, Noosa), Topps","current_revision":null,"created_by":"kACnuQmH5k9Nr5VNVEpVeg7XpvUmMctD","created_at":"2025-01-26T11:53:44.002Z","updated_at":"2025-01-26T11:53:44.002Z","search_vector":"'butler':1 'partner':4 'shine':2 'stern':3","search_content":" \n**Name:** Butler, Shine, Stern & Partners (BSSP) \n**Type:** Private \n**Foundation:** 1993 \n**Location City:** [Sausalito, CA](https://bliptext.com/articles/sausalito-ca) \n**Key People:** John Butler Greg Stern Tracey Faux-Pattani Patrick Kiss Sinan Dagli Thomas Simmons Kerri Stumpo Jake Bayham Trina Arnett Mark Yee Amy Clawson \n**Area Served:** National \n**Industry:** [Advertising](https://bliptext.com/articles/advertising), [Marketing](https://bliptext.com/articles/marketing), [Design](https://bliptext.com/articles/design), [Interactive](https://bliptext.com/articles/interactive), [Media](https://bliptext.com/articles/advertising), [Strategy](https://bliptext.com/articles/strategy) \n**Num Employees:** 90+ \n**Homepage:** http://www.bssp.com \n \n\n# \n**Butler, Shine, Stern & Partners** (also known as **BSSP**) is an independent creative agency headquartered in [Sausalito](https://bliptext.com/articles/sausalito), [California](https://bliptext.com/articles/california).\nThey provide a variety of advertising and marketing services, including expertise in creative advertising, comms and media planning, data science and measurement, brand identity and design, and strategic brand consulting.\nThey are one of the longest-standing independent agencies on the West Coast.\n\n# History\nButler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave [Goodby, Silverstein & Partners](https://bliptext.com/articles/goodby-silverstein-partners) to form their own agency.\nGreg Stern joined shortly thereafter as Chief Executive Officer.\nIn 2003, BSSP acquired SF Interactive (SFI).\nIn 2005, they launched Cleaver Content, an in-house studio that the agency uses to shoot, edit, code, design and produce all forms of content.\nAs an advertising agency for Converse, BSSP created the award-winning \"Brand Democracy\" campaign - one of the first uses of consumer-generated content as advertising.\nIn 2005, in a highly competitive agency review, BSSP won [BMW](https://bliptext.com/articles/bmw)'s [MINI](https://bliptext.com/articles/mini-marque) Cooper account after [Crispin, Porter + Bogusky](https://bliptext.com/articles/crispin-porter-bogusky) dropped them for [Volkswagen](https://bliptext.com/articles/volkswagen).\nIn 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.\nBSSP worked with Priceline for over 9 years, and created the iconic Priceline Negotiator campaign and IP featuring [William Shatner](https://bliptext.com/articles/william-shatner).\nAwarded Small Agency of the Decade by Adweek Media: Best of 2000s,\nIn 2017, BSSP resigned the MINI account after an 11-year relationship.\nLeveraging their automotive experience, the agency was soon after awarded the Mitsubishi advertising account.\nIn 2018, BSSP was named AdAge's Small Agency of the Year based on their accomplishments with clients including [Mitsubishi](https://bliptext.com/articles/mitsubishi-motors), [Blue Shield of California](https://bliptext.com/articles/blue-shield-of-california), and leading basketball videogame franchise [NBA 2K](https://bliptext.com/articles/nba-2k).\nBSSP has fostered a multi-year partnership with Blue Shield of California, creating notable campaigns for this brand.\nThe agency has supported consumer brands owned by [Sovos Brands](https://bliptext.com/articles/sovos-brands), including Rao's Homemade, Michael Angelo's, Noosa yoghurt, and Birchbenders.\nThe agency's founders are John Butler, previously president of the One Club, and Greg Stern, who served as Chairman of the 4As.\nStern and Butler initiated a leadership succession plan, and CEO Tracey Pattani now leads the agency.\n\n# Clients\n[ESPN](https://bliptext.com/articles/espn), [Blue Shield of California](https://bliptext.com/articles/blue-shield-of-california), Amazon Business, Constellation Brands, Sovos Brands (Rao's Homemade, Michael Angelo's, Noosa), Topps","revisionCount":0},"hasMore":false,"nextCursor":null}