Boursin is a brand of soft creamy cheese available in various flavours, with a flavour and texture similar to cream cheese. The first Boursin flavour, garlic and fine herbs, was created in 1957 by François Boursin, a cheese maker from Normandy. Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour. His recipe was the first flavoured cheese product to be sold nationally in France. Boursin cheese was first developed in Normandy, and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, who sold it to Groupe Bel in November 2007 for €400 million.

Advertising

The brand was advertised on television from 1 October 1968, when French television allowed commercial breaks for the first time. In 1972 their advertising slogan: "Du pain, du vin, du Boursin" (English: "Some bread, some wine, some Boursin") was launched. This slogan was later modified to "Du pain, du Boursin, on est bien" ("Some bread, some Boursin, we are good.")