Boomerang is an Australian children's pay television channel owned by Warner Bros. Discovery under its international division and a sister service of Cartoon Network.

History and branding

Prior to becoming a standalone channel, Boomerang was its own block dedicated to older Hanna-Barbera cartoons launched in 1995 on the U.S. television network. The Australian feed of the Boomerang Asia service was launched on 14 March 2004, as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., Metro-Goldwyn-Mayer and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017. On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio. On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort. In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa. On 22 April 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network. A Cartoonito block launched on 4 July 2022, alongside its Asia counterpart.

Programming

Current programming

Cartoonito programming

Former programming

Logos