Bookspan LLC is a New York–based online bookseller, founded in 2000. Bookspan began as a joint endeavor by Bertelsmann and Time Warner. Bertelsmann took over control in 2007, and a year later, sold its interest to Najafi Companies, an Arizona investment firm. Najafi held its ownership in a subsidiary named Direct Brands, which also held Najafi's ownership in the Columbia House record club. In 2013, Najafi sold its interest in Direct Brands to Pride Tree Holdings, a New York–based media and consumer technology holding company founded in 2012 and incorporated in Delaware. Bookspan operates a number of discount book purchasing programs. As of 2017, the programs include: