Bónus is an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates 33 stores in Iceland and seven in the Faroe Islands. And 1 in denmark It follows the no-frills format of limited hours, simple shelves and having a giant fridge instead of chiller cabinets.

History

Bónus was started by Jón Ásgeir Jóhannesson and his father, Jóhannes Jónsson, with the first store in Skútuvogur street in Reykjavík in April, 1989. Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup, bought a 50% stake, and in 1993, Hagkaup and Bónus established a joint purchasing company named Baugur. In 1994, the company made its first investment in Faroe Islands. Bónus and Hagkaup are now both owned by Baugur Group's subdivision Hagar.