Ariel (detergent)

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Ariel is a British brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium. The enzymes for the detergent are provided by Novozymes.

History

It was launched in multiple markets from 1967 to 1969. The brand is owned by American multinational company Procter & Gamble and popular in Mexico, India, and the Philippines.

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