Anonimo Watches SA is a watchmaking company. Its watches are manufactured in Florence, Italy, with Swiss movements provided by ETA SA or Sellita. The company was founded in 1997 in Florence, Italy, by Federico Massacesi and makes only mechanical watches with prices ranging from $2,500 to over $10,000. When watchmaker Panerai relocated from Florence to Neuchatel, Switzerland, many Panerai watchmakers were taken on by Anonimo. In 2013, Anonimo Firenze was bought out by a private group of European investors and became Anonimo SA, moving its head office to Switzerland, but still remaining an independent watch brand.

Models

Current models use self-winding movements by Sellita, an independent Swiss producer founded in 1950.