Anna Maria Piaggi (22 March 1931 – 7 August 2012) was an Italian fashion writer. She was known for her bright blue hair, liberal use of make-up, and her sense of style that mixed vintage and contemporary fashion.

Career

Piaggi was born in Milan on 22 March 1931. She worked as a translator for an Italian publishing company Mondadori, then wrote for fashion magazines such as the Italian edition of Vogue and, in the 1980s, the avant-garde magazine Vanity. From 1988 she designed double page spreads in the Italian Vogue, where her artistic flair was given free expression in a montage of images and text, with layout by Luca Stoppini. These networks of images and ideas built upon Piaggi's awareness of fashion and art history to provide an open-ended attempt at understanding fashion designers' influences. She used a bright red Olivetti "Valentina" manual typewriter designed by Ettore Sottsass in 1969. She dressed in an exuberant, unique and eclectic way. Piaggi appeared in the documentary Bill Cunningham New York about The New York Times fashion and social photographer Bill Cunningham.

Personal life

Piaggi married the photographer Alfa Castaldi in 1962 in New York. Castaldi died in 1995. Piaggi died in Milan on 7 August 2012.

Books