......And They Said It Wouldn't Last (My 50 Years in Music) is a commemorative box set released to celebrate Cliff Richard's fifty years in the music business. It was released on 15 September 2008. Its release was preceded on 8 September by a new single called "Thank You for a Lifetime" which doesn't appear in the set. The set includes eight CDs, a reproduction of Cliff's first single (a 10-inch 78rpm vinyl record of Move It/Schoolboy Crush), a 52-page photo book of Cliff's fifty years in music, and a gold-plated coin bearing the 'Cliff's 50 Anniversary' graphic.

Boxed set

The package is divided into the eight disks

CD1 – The Early Years

CD2 – Rare B Sides 1963–1989

CD3 – Rare EP Tracks 1961–1991

CD4 – Stage & Screen

CD5 – The Hits – Number Ones Around the World

CD6 – Faith & Inspiration

CD7 – Live in Japan

CD8 – Lost and Found (From the Archives)