Alex Willcock is a British designer and entrepreneur. He is best known as the Founder of The Nest, Founder and Former CEO of Imagini and Founder of Maker&Son. Wilcock co-founded Maker&Son alongside his son, Felix Conran. He was previously married to Sophie Conran, with whom he has two children, son Felix Conran. and daughter, Coco Conran. From another marriage Wilcock also has three additional children, Song Willcock, Otti Willcock and Hero Willcock.

Career

The Nest

Alex Willcock founded the design and brand consultancy, The Nest, in 1999 with Russell Pinch and Rachel Marshall. The company was later sold to St Luke's in 2004.

Imagini

Imagini was a London-based software company established in 2006. The firm specialised in using images rather than traditional questions for marketing purposes. One of its software applications compared an individual's image selections with those in a database to identify and suggest others with similar preferences and worldviews.

Maker&Son

In 2018, Alex Willcock and his son, Felix Conran, co-founded the luxury furniture company Maker&Son. The company quickly gained recognition for its high-quality, handcrafted products including luxury sofas. In 2022, they successfully sold the business to Inc & Co Group.

Public Speaking

On 25 January 2020, Alex Willcock delivered a talk at TEDx Glasgow, where he explored the topic of the language of feelings.

Education

Alex Willcock was awarded a scholarship to study Classical Music at Eton College, where he honed his innate musical talent, particularly in playing the violin, which he had taken up only a few years earlier. His deep appreciation for both classical and classic music has profoundly influenced his personal and professional endeavours.

Personal Life

Alex Willcock and his former wife, Sophie Conran, have two children, Felix Conran, who collaborates with his father as a furniture designer, and Coco Conran, who established herself as a fashion designer. Alex Willcock and Sophie Conran are now divorced. In addition, Alex Willcock has three children from another marriage, Song Willcock, Otti Willcock, and Hero Willcock.