The 2010 Philippine Basketball Association (PBA) Fiesta Conference was the last conference of the 2009–10 PBA season. It started on March 21 and finished on August 18, 2010. The tournament is an import-laden format, which requires an import or a pure-foreign player for each team and with a height limit of 6-foot-6 (same with the previous Fiesta Conferences except 2008 which had imports of unlimited heights, and of 2007 where the two worst teams in the Philippine Cup had an extra import of 6-foot-1 height limit).

Format

The following format will be observed for the duration of the conference:

Elimination round

Team standings

Schedule

Second seed playoff

Fifth seed playoff

Bracket

Wildcard phase

First round

Second round

Quarterfinals

(3) Derby Ace vs. (6) Rain or Shine

(4) Alaska vs. (5) Barangay Ginebra

Semifinals

(1) Talk 'N Text vs. (4) Alaska

(2) San Miguel vs. (3) Derby Ace

Third-place playoff

Finals

Imports

Conference records

Team

Individual

Awards

Players of the Week

Statistics leaders