The MTV World Stage VMAJ 2010 were held on Saturday, May 29, at the Yoyogi National Gymnasium in Tokyo, Japan. The nominees were announced on March 31, 2010. Lady Gaga received five nominations while Jay-Z, Alicia Keys, The Black Eyed Peas, Namie Amuro, Miliyah Kato, and Juju all received three nominations each. Exile set a new milestone at the event, becoming the first group to receive three awards for three consecutive years. This year, they won in the categories for Video of the Year, Album of the Year, and the Asia Icon Award.

Awards

Winners are in bold text.

Video of the Year

Exile — "Futatsu no Kuchibiru"

Album of the Year

Exile — Aisubeki Mirai e

Best Male Video

Shota Shimizu — "Utsukushii Hibi yo"

Best Female Video

Namie Amuro — "Fast Car"

Best Group Video

Tohoshinki — "Share the World"

Best New Artist

Big Bang — "Gara Gara Go!"

Best Rock Video

Superfly — "Dancing on the Fire"

Best Pop Video

Big Bang — "Koe o Kikasete"

Best R&B Video

Miliyah Kato — "Aitai"

Best Hip-Hop Video

Kreva — "Speechless"

Best Reggae Video

Han-Kun — "Keep it Blazing"

Best Dance Video

Lady Gaga — "Poker Face"

Best Video from a Film

Juju with Jay'ed — "Ashita ga Kuru Nara" (from April Bride)

Best Collaboration

W-inds featuring G-Dragon — "Rain Is Fallin'"

Best Karaokee! Song

Miliyah Kato featuring Shota Shimizu — "Love Forever"

Special awards

MTV Icon Award

Exile

Best Director

Kodama Hirokazu

Live performances

Guest celebrities