The 2010–11 LV Cup (styled as the LV= Cup) was the 40th season of England's national rugby union cup competition, and the sixth to follow the Anglo-Welsh format. The competition consisted of the four Welsh Magners League teams and the twelve Aviva Premiership clubs arranged into pools consisting of three English and one Welsh team. Teams were guaranteed two home and two away pool matches, with teams in Pools 1 and 4 playing each other and teams in Pools 2 and 3 playing each other. The competition took place on international fixture dates during the Autumn Internationals and Six Nations, thus allowing teams to develop their squad players. The competition made history this season when London Wasps announced that their Round 3 match against Harlequins would be played in Abu Dhabi on January 30, 2011 – making it the first competitive game between two English clubs to take place abroad. Gloucester claimed the cup with a comprehensive 34–7 victory over Newcastle Falcons in the final at Franklin's Gardens in Northampton. It was the fifth victory for Gloucester in the competition (including one shared title), and the first since the current Anglo-Welsh format was adopted in 2005.

Pool stages

Points system

The points scoring system for the pool stages will be as follows: The ranking criteria were:

Pool 1 v Pool 4

Round 1

Round 2

Round 3

Round 4

Pool 2 v Pool 3

Round 1

Round 2

Round 3

Round 4

Knock–out stage

Qualification criteria

The top teams from each pool qualify for the knockout stages. The pool winners will be decided by the following criteria: Each of the four qualifying clubs shall be ranked as above and shall play each other as follows: The first club listed in each of the semi-final matches shall be the home club.

Semi-finals

Final

Touch judges: Wayne Barnes (England) Paul Dix (England)

Top scorers

Top points scorers

Top try scorers