The 2009–10 Philippine Basketball Association (PBA) Philippine Cup or known as the 2009–10 KFC PBA Philippine Cup for sponsorship reasons, is the first conference of the 2009–10 PBA season. The tournament started on October 11, 2009, and ended on March 3, 2010. The conference featured Smart Gilas as guest team. The tournament is an All-Filipino format, which doesn't require an import or a pure-foreign player for each team.

Format

The following format will be observed for the duration of the conference:

Elimination round

Team standings

Schedule

Results

Bracket

Wildcard phase

First round

Second round

Quarterfinals

(3) Purefoods vs. (6) Rain or Shine

(4) Barangay Ginebra vs. (5) Talk 'N Text

Semifinals

(1) Alaska vs. (4) Barangay Ginebra

(2) San Miguel vs. (3) Purefoods

Third place playoff

Finals