The 2004 United States presidential election in South Carolina took place on November 2, 2004, as part of the 2004 United States presidential election which took place throughout all 50 states and D.C. Voters chose eight representatives, or electors to the Electoral College, who voted for president and vice president. South Carolina was won by incumbent President George W. Bush by a 17.08% margin of victory. Prior to the election, all 12 news organizations considered this a state Bush would win, or otherwise a red state. No Democrat had won this state since 1976. On election day, Bush won a majority of the counties and congressional districts in the state. The results were very similar to the state's results in 2000, and very similar to the results in neighboring Georgia this election, although Democratic Senator John Edwards of the bordering state of North Carolina was chosen as the vice presidential nominee. Bush won Greenville County, the largest county in the state, by a margin of 33.23%.

Democratic primary

South Carolina's was the first primary in a Southern state and the first primary in a state in which African Americans make up a sizable percentage of the electorate. The Democratic primary was held on February 3, with 45 delegates at stake. It was held on the same day as six other primaries and caucuses. South Carolina's 45 delegates to the 2004 Democratic National Convention were awarded proportionally based on the results of the primary. The state also sent ten superdelegates. As of the 2024 presidential election, this is the last time, in a non-incumbent Democratic primary, that the winner of South Carolina did not win the nomination.

Candidates

Withdrawn

Results

Campaign

Predictions

There were 12 news organizations who made state-by-state predictions of the election. Here are their last predictions before election day.

Polling

Bush won every pre-election poll, each with a double-digit margin (except for one) and with at least 49% of the vote. The final 3 poll average showed Bush leading 55% to 41%.

Fundraising

Bush raised $3,113,641. Kerry raised $533,966.

Advertising and visits

Neither campaign advertised or visited this state during the fall election.

Analysis

South Carolina, historically part of the Solid South, has become a Republican stronghold in the past few presidential elections. Since Barry Goldwater carried the state in 1964, the only Democratic presidential nominee to win it was Jimmy Carter of neighboring Georgia in 1976. Since then, South Carolina has been a safe bet for the Republicans. , this is the last election in which Charleston County voted for a Republican presidential candidate.

Results

Results by county

[[File:South Carolina County Flips 2004.svg|thumb|County Flips: Democratic {{legend|#92c5de|Hold}} {{legend|#0671b0|Gain from Republican}} Republican {{legend|#f48882|Hold}} {{legend|#ca0120|Gain from Democratic}} ]]

Counties that flipped from Democratic to Republican

Counties that flipped from Republican to Democratic

Results by congressional district

Bush won five of six congressional districts including one district won by a Democrat.

Electors

Technically the voters of South Carolina cast their ballots for electors: representatives to the Electoral College. South Carolina is allocated 8 electors because it has 6 congressional districts and 2 senators. All candidates who appear on the ballot or qualify to receive write-in votes must submit a list of 8 electors, who pledge to vote for their candidate and his or her running mate. Whoever wins the majority of votes in the state is awarded all 8 electoral votes. Their chosen electors then vote for president and vice president. Although electors are pledged to their candidate and running mate, they are not obligated to vote for them. An elector who votes for someone other than his or her candidate is known as a faithless elector. The electors of each state and the District of Columbia met on December 13, 2004, to cast their votes for president and vice president. The Electoral College itself never meets as one body. Instead the electors from each state and the District of Columbia met in their respective capitols. The following were the members of the Electoral College from the state. All 8 were pledged for Bush/Cheney.