The 1973–74 European Cup Winners' Cup football club tournament was won by Magdeburg in a final victory against defending champions Milan. It was the first–and only–win for an East German side in a European tournament.

First round

Albania refused to play.

First leg

Second leg

Sunderland won 3-0 on aggregate. Sporting CP won 2-1 on aggregate. 3-3 on aggregate, Zürich won on away goals. Malmö won 11-0 on aggregate. Magdeburg won 2-0 on aggregate. Baník Ostrava won 3-1 on aggregate. Beroe Stara Zagora won 11-1 on aggregate. Athletic Bilbao won 2-0 on aggregate. AC Milan won 4-1 on aggregate. Rapid Wien won 2-1 on aggregate. Lyon won 2-0 on aggregate. PAOK won 2-1 on aggregate. SK Brann won 9-0 on aggregate. Glentoran won 4-2 on aggregate. Borussia Mönchengladbach won 16-1 on aggregate. Rangers won 6-0 on aggregate.

Second round

First leg

Second leg

Sporting CP won 3-2 on aggregate. 1-1 on aggregate, Zürich won on away goals. Magdeburg won 3-2 on aggregate. Beroe Stara Zagora won 3-1 on aggregate. AC Milan won 2-0 on aggregate. PAOK won 7-3 on aggregate. Glentoran won 4-2 on aggregate. Borussia Mönchengladbach won 5-3 on aggregate.

Quarter-finals

First leg

Second leg

Sporting CP won 4-1 on aggregate. Magdeburg won 3-1 on aggregate. Milan won 5-2 on aggregate. Borussia Mönchengladbach won 7-0 on aggregate.

Semi-finals

First leg

Second leg

Magdeburg won 3-2 on aggregate. Milan won 2-1 on aggregate.

Final