The 17th Daytime Emmy Awards were held on Thursday, June 28, 1990, on ABC, to commemorate excellence in American daytime programming between March 6, 1989 and March 5, 1990. The event aired from 3-5 p.m. EST, live from the Marriott Marquis Hotel in New York City. It preempted General Hospital.

Outstanding Drama Series

Outstanding Lead Actor

Outstanding Lead Actress

Outstanding Supporting Actor

Outstanding Supporting Actress

Outstanding Younger Actor

Outstanding Younger Actress

Outstanding Drama Series Writing Team

Outstanding Drama Series Directing Team

Outstanding Game Show

Outstanding Game Show Host

TIE

Outstanding Animated Program

Outstanding Film Sound Editing

Outstanding Children's Series

Lifetime achievement award